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Nu Magazine : Fashion laid bare.

Founded by Amisha Miller and Lauren Maleh, NU Magazine is an inspirational ethical fashion inspired magazine. All products that lace the pages are items which benefit the world as well a the wardrobe.

On the 17th October, NU Magazine showased there first ever fashion show at the fantastic Fishtank Festival. The Festival which was held at The Rag Factory near Brick Lane, East London was the first ever fashion show that the magazine and fashion line had organised. The location was perfect for creating intimicy within such a busy city. The Rag Factory, a white haven displaying local artists work as well as music by local bands and comedy, echoed with culture and diversity. From comedy to street dancers and a two piece band called 'Why Whisky Why' the entertainment was fresh, individual and imaginative. Break dancers graced the concrete floors with a spectacular performance by new and Born Blonde. The Ocean room was the centre piece for all the entertainment including the fashion show.  Lauren Maleh was thanked on the opening of the show with reference to the fashion world being ' a world of contrasts'. With a country that regards Primark and most cheaper high street chains as a benefit to the British high street, these unethical company's do not realise to the extent to how countries such as Bangledesh suffer from the demands of the cotton trade. (For more information click here)
An average worker from Bangledesh works an average 12 hour day, making sure cotton from the fields is produced for shipping. A worker can earn up to £44 a month - very little considering we pay £44 for an item in a high street store alone.
The chemicals used within the crop fields add up to 2 billion a year which destroys local farmers crops. The purpose of NU Magazine's seasonal editions is to show readers and consumers you can have fanastic fashion at your fingertips while saving others in the process.

The Autimn/ Winter collection 2009 was a sophisticated array of tailored skirts and high waisted trousers. My perception in the past of 'Ethical Fashion' was that it wasn't indeed, fashionable. I was pleasently suprised when a incredible pair of grey high waisted trousers teamed with a feminine purpleshirt fluttered down the runway. With feminine detail around the neckline and cuff's, the shirt was a key item within the collection which i would mix and match with the endless array of black skirts and tailored skirts.
Designers featured in the Fashion show included; Article 23, Ciel, Elena Garcia,Karen Cole, Komodo, Leju, Park Voguel, People Tree, Stewart and Brown (Below Left) and Terra Planna. (For a full list of designers there is a link at the end of the blog)

A big suprise for me was the casual  collection by People Tree which sported funky, bright bootcut trousers in gold and black which were teamed with off the shoulder t-shirts detailed with women's faces and Waistcoats. One top that inspired me was a backless and hipless top which had various cuts taken from the matrial. Slightly risk√© but elegant, it could have been mistaken for a  piece from a Valentino collection.

The models dressed in the tailored collection reflected the working woman with fanastic sexiness and feminity. The dress to the left is from designer Stewart + Brown who's pieces have recently appeared in Vogue. The designers who orgainiate from California are two partners in life and work who use inspiration from there love and respect for nature.
The casual collection with designers People Tree boasted the electricity of the event, with bright colours on both the models bodies and faces. Make up for the event was completed by Mira.  Bright funky eyes contrasted with the gothic lipstick and eye make up from the tailored collection. Model Lottie, 22 who modelled the casual collection was ecstatic to be involved in the event. 'I think its a great cause, i didnt expect the clothes to be as vibrant and sophisticated as this'

Styling assistant Raheela Ahmed was backstage with the models making sure that they were ready for the big show.
 After working alongside Lauren, Raheela admits this is something that is close to her heart ' Its a fantastic opportunity to get ethical fashion out there. People have preconceptions on the sort of products that are available to them but i hope this show highlights that you can be fashionable as well as saving others and the planet'
With bulbs falshing at every opportunity it was a great moment to experience a different fashion pride, with London Fashion Week been and gone this was a real taster of what is to come in the future from ethical fashion. Small and intimate but filled to the brim with creative students, industry insiders and designers, the event was a fanastic opportunity for the magazine to get the fashion out there.
For those with a more sophisticated style who prefer to wear knits or light work wear these designers may be of interest to you.

One of my favourite designers from the Fashion Show is Good One. Check out the site for video's and bio's on how these designers reuse old fashion to create something quite spectacular.

And before you go running to the high street to buy  some new clothes - think whats in your wardrobe. Here are a few facts that might make you consider about being ethical.

  1. UK consumed 2 million tonnes of clothes, or £23bn, annually  
  2. The time frame for making clothes has gone from 3-4 months to 12 days
  3. The fast/discount fashion clothing sector accounts for one fifth of the UK market and has doubled its growth during 1999-2006
  4. Just 10% of clothing consumed within the UK is manufactured here 
  5. Between1996-2005, spending on clothing and textiles grew 34%

If you are interested in reading about NU Magazine or getting involved in any ethical issues visit Nu Magazine's offical website.


Elise said...

such a great post - thanks for all the interesting info

Betheny Hall said...

Thanks Elise! I was nervous writing it! I love your blog - amazing interesting subjects xx