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I had never heard of Boy London - the clothing label, till I saw Rihanna strutting around in some pretty cool leggings in her You Da One video.

The label, which is based in London (duh!) has been a hit for the last 2 decades with Boy George being one of the unlikely, but interesting models to date. The label is pretty basic - only selling T shirts, coats and at a push jumpers. Sometimes there are some exciting newgarms which you can get your hands on, but at a price!

The label which states' you are what you wear' is popular amongst the Londoner's in East with opening's of new stocklists and parties in some of the dingy basements Hackney has to offer.

I love some of the posters from previous adverts.

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